Capital Summit
A simple logo update request turned into a new campaign ideation. Formally very stark white, classic ribbons of red and blue paired with stars, now come to life with new color gradients, overlaying maps and beautiful cherry blossoms.
GAME PLAN:
Bring life to the campaign with photos, untraditional color, and clean up current assets.
New view of the capital and soft sky chosen to compliment the cherry blossoms
2023 Evolves to bring in a darker layout, new view of the capital and reflections