With over 10 years of industry experience, I’ve enjoyed learning, growing and continuing to make impacting work for companies big and small. I approach projects with an optimistic curiosity, constantly look for ways to surprise and delight, and find chaotic joy pushing brand identities to new directions. I am mindful of time, value honest feedback, and prioritize learning from past experiences.
I’m currently working full-time as a Sr Designer at ICBA, the national non-profit organization supporting community banking and their missions. I coordinate with internal and external teams to clarify messaging, lead campaign and event design from beginning to end, manage a complex load of work autonomously, and am constantly talking design processes and pitching new work with variable groups of people. At ICBA I’m also in charge of maintaining brand standards for the dozens of parent and off-shoot brands, analyzing workflows for improvement, suggesting ways of leveraging new technologies, and coordinating with outside designers to keep the momentum going.
In the past I’ve worked as a content marketer, working with tech companies to simplify messaging and add clarity to complex products in order to connect with the consumer. I’ve produced ebooks, infographics, landing pages, custom illustrations, developed ad campaigns and created social graphics. In my agency an in-house roles, I’ve also produced a variety of motion work for digital displays, worked on photoshoots, produced direct mail campaigns and even worked on-site to better understand in-house challenges and customers needs. In my never ending quest to evolve, I’m currently working through Google’s UX course to formalize my UX experience and gain more of an understanding of user-centered design.
When I’m not working, I enjoy making coffee at home, exploring Austin’s tacos/beer/bbq, playing board/video games and teaching my children how to appreciate good music.